For decades, the flooring industry remained stuck in outdated practices—burdened by inefficient distribution, inflated prices, and limited choices. That’s where Hardwood Bargains comes in.
In 2008, Ben Thompson and Ross Bayley recognized the same stagnation that plagued many 20th-century industries. Layers of brokers, sales reps, and middlemen drove prices up—sometimes by as much as 600% from factory cost—leaving customers to overpay for a product that didn’t always meet their needs.
Even worse, this outdated system created a gap between manufacturers and consumers, resulting in outdated designs and misaligned customer expectations.
Ben and Ross saw an opportunity for transformation. Inspired by disruptors like Warby Parker, they set out to create Hardwood Bargains—a revolutionary approach to flooring that prioritizes value, innovation, and customer satisfaction.
